The Truth About Instagram Like Importance

We can still hear the shouts of despair, torches being lit, and sirens off in the distance. Is there, however, any reason to be concerned?

The trial update went live in Australia in July, building on a similar upgrade that went live in Canada in May. It has subsequently been extended out to New Zealand, Japan, Ireland, Italy, and Brazil.

What is the most recent trial update?

Here’s a breakdown of what’s changed for those who aren’t already aware of it. Previously, buy instagram followers posts showed the total number of ‘Likes’ they had received. The quantification is no longer present. Instead, you’re presented with the message “Liked by [username] and others.”

Before and After Instagram ‘Likes’

You can still see a list of people who have ‘Liked’ a post by clicking on ‘others,’ but the overall number of ‘Likes’ can only be shown on your post. In Sponsored Instagram Ads, however, all references to ‘Likes’ have been eliminated completely.

The trial upgrade was motivated in part by Instagram Stories’ popularity, and it tries to concentrate the platform on self-expression rather than a popularity battle.

“Instagram should be a place where people can express themselves without fear of being criticized.” — Mia Garlick, Facebook’s policy director for Australia and New Zealand

So, how are things doing for everyone?

While this change was implemented to help users cope with social pressures and enhance their mental health, it’s tough to overlook the influence it has on advertising across the platform.


The ‘Like’ count is a crucial measure for some users, particularly Influencers, who use it to determine follower engagement and broker deals with advertisers. Some users saw a minor decline in the number of ‘Likes’ their material received when the upgrade went live, and many weren’t happy, Jan.

After all, the number of ‘Likes’ a post receives has an impact on how the algorithm ranks it in the feed and in search, which has a financial consequence.

From here, you might expect a spike in inauthentic behavior on Instagram, as individuals buy ‘Likes’ and followers from bots in order to increase their exposure and popularity. But, surprise, surprise, Instagram is enforcing this as well.

Instagram uses machine learning to detect users who have shared their login credentials with phony engagement providers and urges them to change their password to deny the service access to their account. In addition, Instagram is eliminating ‘Likes,’ followers, and comments that it deems to be fake.

Instagram users have long relied on the ‘Like’ count as social confirmation that the profile, product, or service being offered to them is legitimate. Like a result, while selecting what is authentic and what isn’t on Instagram, users should proceed with care and study, just as they would anyplace else.

“How can business owners tell who has genuine followers vs. fake/bought followers if they invest in influencer marketing?” What is my recommendation? Before committing to a collaboration, it’s best to go through a trusted agency or ask for influencer feedback.”

— Katie Stevens, entrepreneur and influencer

While the removal of Instagram’s “Likes” count caused some consternation at first, the dust has settled and the outlook for influencer marketing appears to be bright.

Sarah Holloway, an Australian entrepreneur with over 62,000 followers, has seen a tiny decline in the number of ‘Likes’ her postings have received since the modification, but she still appreciates it.

“Even if it isn’t necessarily altruistic,” she says, “I believe it will have a positive impact and lead to more diversified content rather than the type of postings that merely garner a lot of ‘Likes.”

Scrunch, an influencer marketing platform, stated on their website that the removal of the ‘Likes’ count will have no impact on their day-to-day operations because they will continue to create high-quality content, foster strong relationships with their audiences, and provide value to the brands with which they collaborate.


The removal of ‘Likes’ appears to be releasing some pressure not only for the typical Instagram user, but also for companies.

Because all references to ‘Likes’ have been removed from sponsored content, firms with limited marketing budgets can now advertise without worry of their ads receiving minimal visible engagement.

As a result, businesses should expect to see an increase in click-through rates and web traffic. Users will be freer to discover and engage with companies based on their interests rather than vanity metrics, which will allow them to establish a more real fanbase.

The move has no effect on user analytics and measurement tools, so companies can still see how their posts and advertising are working, including ‘Likes’ and engagement data, when it comes to determining campaign success.

The de-emphasis on ‘Likes’ as a statistic, on the other hand, is pushing businesses to focus more on a variety of other indicators to get a more holistic picture of their content’s performance. Story engagement, follower growth, attention indicators like video completion, audio on or off, and click-through-rates, which measure new leads and website traffic, are just a few examples.

Businesses can now experiment with content and messaging without fear of a public backlash. This means that businesses may refocus their strategy on creating high-quality social material that interacts with people, rather than churning out content for the sake of a quick ‘Like,’ which is the update’s entire objective.

‘Likes,’ in a nutshell, aren’t everything.

Is the upgrade going to last forever?

A decision on whether or not the trial update will be made permanent will be made at a later date. Instagram will usually only make a modification permanent and roll it out to other regions if the feedback is positive and the test objectives are met. Given that this feature has previously been thoroughly tested in Canada, it appears to be here to stay.

What’s new on Instagram these days?

A new AI-powered intervention feature that alerts users when their comments may be objectionable, giving them the opportunity to reconsider and erase their comments before the recipient receives the harmful comment notification.

Testing of a new tool named ‘Restrict’ to safeguard users from unwanted interactions will begin soon. Once you’ve ‘Restricted’ someone, just that person’s comments on your posts will be accessible.

By approving a restricted person’s remarks, you might opt to make them available to others. Restricted folks won’t be able to see when you’re online or whether you’ve seen their direct messages.

Previews of IGTV videos can now be shared on Instagram feeds, giving users a new option to discover the service.

In addition to vertical videos, there is now support for landscape videos. Ultimately, the goal is to make IGTV a destination for outstanding content, regardless of how it’s produced, allowing creators to express themselves in their own unique way.

Accounts with a particular number of violations in a specified amount of time will be deactivated. A new notification system is also being implemented to assist users in determining whether or not their account is at risk of being disabled. This notification will include include the option to appeal content that has been removed. If it is discovered that the content was removed in error, the post will be restored, and the violation will be removed from the account’s record.

The verdict on Instagram ‘Likes’ is in.

“At the end of the day, social networks have the ability to alter the game’s rules at any time.” We’ve decided to play in their environment, so we’ll have to respond to change to keep our business and the businesses we service running smoothly.” — Danielle Lewis, CEO and Co-Founder of Scrunch, a platform for influencer marketing

The bottom line is that as long as you’re creating high-quality social media material that fosters genuine relationships with your followers, everything should be fine.

We can assist you with your social media strategy for your company. We can meet any of your brand’s needs because brands are what we do at NOUS.